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Value Proposition Guide: Part A – Understanding your value proposition

This tool will help you identify the key elements of a value proposition and provide prompts to create a clear statement that communicates the key features and benefits of your technology solution for endorsement by potential end users, customers and industry associations.

Part A specifically helps you to explore and integrate end user wants, needs and challenges to assist you with the way you communicate the value of your technology to potential customers.

Explore this tool here.

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