This guide will help you create a value proposition that enables customers to understand the value of your technology solution and how it is different to any competitors. It will help you communicate the key selling points of your technology solution to potential customers/clients and end users, including:
1.The specific benefits your technology solution can deliver.
2.How your technology solution solves problems or improves the situation of end users
3.The reasons why your ideal customers should buy your specific technology solution from you (and not from the competition), to open up potential markets.
Explore this tool here.
The guide has two parts:
- Part A – Understanding your value proposition: This tool will help understand how your technology solution can be valuable to potential customers / clients and end users by exploring the business challenges, constraints and wants and needs for improvement.
- Part B – Writing and validating your value proposition statement: This tool will help you create a clear statement that communicates the key features and benefits of your technology solution.
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