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Commercialisation Pathway Selector

There are numerous paths to market for any technology solution, and understanding which ones best suit your situation can be challenging. 

This interactive questionnaire will help you navigate risks and opportunities associated with different paths to market for your technology solution using the following four decision-making criteria:

• The potential customer/client

• The market conditions/market barriers

• The technology uptake conditions/adoption barriers

• The potential market reach of your technology

Click here to learn more about this tool or click here to get started and complete the questionnaire.


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