The process
You have your research and you are ready to start the commercialisation process? Great! So, what's next?
The Commercialisation PLUS process has three phases (Phases A, B and C) and nine steps to guide you in taking your research idea into a viable market.
It is important to understand the problem that you are trying to solve, why the market will be interested in your product or service, and who the stakeholders are who might want to manufacture and buy the technology created from your research.
A puzzle with interconnecting pieces represents your Commercialisation PLUS journey. Each puzzle piece (or step) is essential; however you can complete them in any order to reach your commercialisation and impact goals.
Click on the individual puzzle pieces to find out more about each step of the Commercialisation PLUS journey.
The aim of each puzzle piece (or step) is to test and validate assumptions, to gather new information to reduce risk, and to help you make evidence-based decisions. Find out more below!
Phase A: Building your commercialisation foundation through market discovery
Phase A is about validating your market knowledge. Across the three steps, this phase will help you make decisions around risk, target markets, regulatory obligations, confidentiality, and intellectual property protection requirements for you and your potential clients.
The steps in this phase will help you understand how your expertise and technology solution can meet the needs of the market.
In Phase A you will be asked to gather evidence around questions such as:
- What possible impact or change in society, the environment, or the economy could your technology solution achieve?
- Has the market reported a problem that your knowledge and/or technology solution could help with?
- What are the possible market options for your technology? Are there customers for the product? Are there people who can make it? Are there competitors with similar technology solutions?
- What are the regulations for the type and quality of products sold in your target market and does your technology solution comply?
- Does your technology solution have any novel concepts or ideas that may need protecting?
- Does your technology solution use other people’s intellectual property? Do you have the appropriate permissions to use this intellectual property? Are you infringing on other people’s intellectual property or do you have freedom to operate?
Learn more about the Steps in Phase A
Phase B: Defining the value of your technology solution and planning your market strategy
Phase B is about developing a plan to launch your technology solution into the market. This includes validating the value of your technology, planning a path to market, and gaining approval and agreement with industry and key stakeholders.
In Phase B, you will be asked to gather information around questions such as:
- Who is willing to pay for my technology solution?
- Does my technology solution provide value to potential customers and users?
- What is the best path for my technology solution to reach these customers?
- Who needs to approve this path to market?
- Which intellectual property protection best supports the goals in my Commercialisation PLUS strategy?
- Is my technology solution ready for market?
- Does my technology solution have a commercially viable pathway that can contribute to change in society, economy and environment?
Learn more about the Steps in Phase B
Phase C: Implementing and managing your strategy for impact
The third phase is about launching your solution into the market and managing it for impact and scale. This phase focusses on developing your implementation process. It also helps you review any changes (or impacts) that your technology solution has contributed to within society, the economy, or the environment.
In Phase C you will provide information on the following points:
- Where to go and who to go to for funding, advice and other resources
- How to communicate and pitch your technology solution to potential investors
- Essential ingredients for successful negotiation between stakeholders
- The ‘what, when, why and how’ to use in different types of agreements to execute your Commercialisation PLUS strategy
- How to build and nurture short and long-term relationships to support your current and future commercialisation plans
- How to undertake evaluations to demonstrate the value realised from your technology solution
Learn more about the Steps in Phase C
